Experience story to identify a market opportunity compatible with personal passions.
Intended for
Women entrepreneurs
Objective
Motivate the economic empowerment of women who wish to create or promote their businesses, through a story with a formative approach that makes visible the experience of women entrepreneurs in Antioquia.
Content
Nora Elena is a 52-year-old woman, dedicated for 26 years to the organization of events with a focus on floristry. In her story she tells how she started the business by identifying an opportunity in the market compatible with one of her passions: flowers. This woman dedicated herself to training herself to not only be a pioneer in the sale of floral arrangements in Santa Fe de Antioquia, but also to innovate with a varied offer that meets the needs of her clients. Little by little she materialized each one of her ideas with the support of financial entities to make her business grow until she achieved the positioning she has today.