Experiences on how to grow a business through a distribution model and the use of social networks.
Intended for
Women entrepreneurs
Objective
Motivate the economic empowerment of women who wish to create or promote their businesses, through a story with a formative approach that makes visible the experience of women entrepreneurs in Antioquia.
Content
Natali is a 35-year-old woman dedicated to selling hair, facial and body products. In her story she tells of the growth of her business, her experience working in a team and the role that social networks and instant messaging applications have played in increasing her sales. This visionary woman established a distribution model for her products based on a network of more than 200 women in ItagüÃ, Antioquia, a strategy that has challenged her to increase her supply capacity. She has leveraged her capital through credit, achieving sustained business growth.